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From The Desk Of Vince Gabriele:
Berkeley Heights, NJ
Dear Gym Owner,
Would you like all the tools and systems to add 30 New Clients to Your Gym?
Thank you so much for your interest in the 6 Week New Client Surge Program. I created this program for a variety of reasons.
FIRST: Attrition above 3% IS a NEW issue.
The CEO of Carmel Valley, a financial services company that does the books for America's best gyms, reported that the average attrition rate for gyms like yours and mine has crept up from 4% to 6%.
This means a gym with 100 members that used to lose 4 members/mo…now loses 6.
The CEO’s advice was: work hard on improving retention…but by all means double your marketing efforts. Never has it been more important to have a grip on the marketing of your gym.
Many have told me it’s the most frustrating part of their business mainly because they never learned how to implement marketing that actually works.
Cash flow issues put stress on gym owners and cause them to make poor decisions.
The poorest decision of all is not investing money and time into marketing because we’re all guaranteed to lose clients…but there’s no guarantee that we’ll get new ones.
The 6 Week New Clients Surge is specifically for gym owners who want advice to grow the revenue and profit of their gym fast…
The full focus is on giving you the tools and resources to add 30 new clients and let this launch the momentum of your gym to help battle the cash flow issue so many gyms face.
What is this? It’s a New Client Surge! An intensive marketing program that will give you every single tool you need to add 30 Personal Training Clients to your gym in 6 weeks.
Now, to be fully transparent, some will do it faster…others will take longer.
But rest assured, you WILL get what you need to grow your gym’s revenue and profit during the 6-week program.
The 6-week Surge is very inexpensive. It includes 6 zoom sessions of hands-on coaching with me personally.
Any and all questions you have about growing your gym will be answered.
I will teach you the marketing principles I have used at my own gym to earn over $15,000,000 (and counting) since we opened in 2008.
Plus, you’ll get the most updated marketing ideas that are working now in my mastermind community—which has over 100 thriving gyms from all over the world.
Each week, I will introduce a new system that, once installed in your business, will give you the keys to get new personal training clients CONSISTENTLY!
The focus will be on marketing activities you can implement with little to no money invested in marketing.
MORE: Every gym I’ve worked with has been sitting on a large pile of money they didn't even know existed. You’ll find it over these 6 weeks.
Every module will end by giving you action steps, so you know exactly how to implement them.
More: When you invest in the Surge you’ll get immediate access to my complete Done For you Lead Generation system called the Giveaway Funnel.
This was used at my gym originally in 2016 and was the reason we went from 1.1-1.3 mm that year.
Since then countless gym owners have implemented this system into their gym with similar success.
You’ll get EVERYTHING you need to run this at your gym and it’s included as a free bonus with Surge.
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Vince is the founder of Gabriele Fitness, a New Jersey based personal training gym that has dominated its market (and still does) for 14 years, and has generated well over 10 Million in Revenue. It’s regarded as one of the most successful gyms in America according to the National Fitness Business Alliance (NFBA).
Only after achieving massive success as a gym owner has he turned to teaching the business secrets he used and still uses today to other gym owners from around the world.
He’s Authored 8 Fitness Business Books…
1. The Ultimate Guide to Marketing Your Gym
2. The Ultimate Guide to Sales For Your Gym
3. The 364 Hiring Manual
4. The 4 Stages of fitness business success
5. The Ultimate Success Mindset
6. Unshakeable Gym
7. 41 Business and Life Principles
8. Vince Gabriele’s Big Book of Marketing
Vince was a top-rated speaker for the Mindbody Bold tour and is a prime-time speaker for the very prestigious Perform Better Seminar Series.
Vince is the Host of the Award Winning Fitness Business University Podcast. It’s the second-ranked Fitness Business Podcast in the World and has over 400 episodes.
Vince is the CEO of Fitness Business University, a business coaching company dedicated to helping gym owners build more successful businesses…The most notable program is Vince’s SPF Mastermind…Which holds 100+ Highly successful gym owners who keep Vince and his team on a high monthly retainer to help them grow their business.
During the pandemic, Vince founded KISS Marketing, a digital marketing agency for gym owners to help them get more clients from their website and digital marketing strategies. KISS Marketing is the go-to agency for industry greats like Rick Mayo of Alloy Personal Training, Mark Fisher of Mark Fisher Fitness, and Frank Nash of Stronger Personal Training.
After the pandemic decimated his sports performance business, Vince rebranded it and launched Grit Athlete Performance. He brought it from zero to $20,000/month in a few months without training a single session or speaking to one parent. The Grit Model is now available for licensing.
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Your business should be Simple, Profitable and Fun. I’m going to unpack how to make your business easier to run, how to make more money and finally how these two things will bring you incredible joy as a gym owner through developing lethal skills as a great marketer
There are really only 3 ways to grow your gym, getting more customers is one of them, this module gives you that plan and strategy to make it right
You’ll learn why so many people set their money on fire through trying to copy what big businesses do for marketing. It works for them but it will never work for us. A concept called Direct Response will be introduced and once you understand this very basic form of marketing you’ll kick yourself for not learning his sooner. That being said, once you know it, you’ll never ever market your business another way
Selecting the right target market is quite possibly the most important aspect of marketing. Not knowing this is like getting in your car and driving anywhere and expecting to be somewhere. Being all things to all people means you are for no one. Pick a market and own it but be sure that market has the money to pay the prices you are asking.
The offer is the thing that will make people say yes or no. Lack of a compelling offer will never bring success. Learning how to create sound offers that people drool over is paramount.
Finally, you’ll need a map to the party. Building a marketing strategy that tells you what to do and when. I’ll provide a strategy for you that is easy to follow and has generated close to 10 million dollars in revenue for my gym and many more for my clients
Before you do anything, you need to know your numbers. Most gyms have no clue. If you take nothing from this program other than The Scoreboard, you will have won. The scoreboard tells you what you need to fix and what you need to do next, that’s an empowering thing for a business owner. I cannot imagine any business without using a scoreboard, they’re flying blind.
If you Build a lead follow-up system you’ll make more money.
Not everyone will book on the first time, buoyancy is a very important aspect of sales. If you quit after the first try your leaving serious money on the table. It could take up to 7 times before someone even shows up! I’ll show you how to stay on it
First Impressions are crucial. You may have something called the sales prevention department (I hope you don’t). This is a front desk person that deflects money because they are not interested don’t care and are not trained properly. That first impression matters a lot, we’ll unpack the system for you
The Trial membership is the test drive you need to convert people for the long haul. You would never drive a car without driving it first, the trial allows you to showcase what you so in real time and that why you don’t need hardcore old school salespeople. You let the taste your best dish than you ask them if they want more, Simple, easy effective. We’ll dissect how much you should charge, how to run them and how to make sure that they stay.
After the trial, you need to set up a Close Meeting where you present your prices and guide them down the buying line. This will go in conjunction with module 6 when we talk about your membership options and prices
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There are 4 parts of a well-oiled referral machine, all parts must be implemented for this to be maximized.
You’ll master the art of generating referrals and quickly see the value to your business. These lessons will get you sprinting back to your gym to implement the things you learn...
We’ll teach you the magic of the black metal card system. This system is probably the best referral strategy out there and will be your best and easiest to implement referral strategy.
I’ll unpack the potential that a referral contest can have to light your gym on fire. You’ll be shocked about how big you need to go to make it work but even more shocked when referrals start flooding your way. It’s a very exciting venture when you run this right.
You’ll learn the art of gifting. You’d be shocked at how most people pay all this money in ads but then won’t pay for high-quality referrals. They just expect to get them and in order to keep getting them, you need a reward system in place. It's not what you think either. referral which is simply a better client too.
Omnipresence is a concept that gets your business in peoples top of mind all the time. Your emails, shirts, magnets, shakers, coffee mugs, welcome boxes, and gear all matter. When you are always on your client’s minds there is a huge chance they will talk about you more. Omnipresence is a part of the referral machine you cannot leave out, we’ll give you all you need
Joint Ventures could be a module itself based on its massive capacity to get more clients. I built a 7-figure business on this model alone. We’ll teach you about how to get them, leverage them and profit from them so much you’ll be kicking yourself you didn’t do it sooner
Your lost members are some of your greatest leads. I’ll teach you the 3 reasons people leave and you’ll be convinced to have a system to talk to these people. If you're not trying to et old clients back, you’re legacy series money on the table.
You’ll learn the 3 types of content pieces you need to deliver a well-rounded message.
You will happily discover the best Subject lines to use and quickly realize that subject lines and headlines are well worth the time you spend on them.
Find out the power of Weekly customer showcases and why they may be some of the most important marketing you do.
Building your email list is often a frustration among gym owners, we’ll tell you about why a bigger list isn’t always better and the main things to do to grow the list with really qualified people.
Find out why unsubscribes should not really bother you.
The Ultimate Nurture & Convert System for healthy gym growth
The 4 checks you need to do with every email to make sure they are getting to your prospects and clients!
How to maximize your presence on Google to make your gym the no brainer decision to potential prospects
The strategy & tools 7 figure gyms use to increase retention and stop no-shows!
How to presell potential prospects to lay down their wallet before they walk in your door, without lifting a finger!
The only funnel you'll ever need for all your marketing campaigns
What makes a website convert, and how most gym owners make this monumental mistake 90% of the time
You’ll learn the power of Price elasticity an why you will be able to charge a lot more money than your competitors
We’ll look and some different pricing structures and then unpack the one structure that is superior for the personal training gym
This module has the power to increase your revenue by 10-100% immediately by just making one decision
The Lifetime Value of a customer is a number that every business owner must know so they are not wasting money on marketing and can start to maximize their business
We’ll have some fun learning about how many people spend lots of money buying really stupid stuff. The lesson is that all people have their thing they spend money on and how you can find the people that view your gym that way
We’ll discuss several ways you can make more money per members by incorporate more products and services outside of your training memberships
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You’re struggling to generate a consistent flow of quality leads to your gym
You get confused on which marketing tactics are the best to bring in high-quality leads
You do not have a concrete system to generate referrals
You do not track the most important numbers in your business on a weekly basis
You lack a predictable process of getting leads to convert to new members
You are struggling to make the amount of profit you want because you have a pricing structure that is not working
You want a full-blown system to bring your gym the highest quality leads
You use Facebook ads as your only source of leads and its starting to slow down
You want to get more joint ventures and have strong relationships that will bring very high-quality clients to your gym
You do not track the most important numbers in your business on a weekly basis
You are struggling to make the amount of profit you want because you have a pricing structure that is not working
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